SST and Georgia's Cupidon Forge Strategic Partnership

SST and Georgia's Cupidon Forge Strategic Partnership, Pioneering Eurasian Cross-Border Channel for Adult Products

Shanghai Sheke Trading Co., Ltd. ("SST") today announced a strategic procurement agreement with Cupidon Erotic Shop, Georgia’s leading e-commerce platform for adult wellness. The collaboration focuses on integrating cross-border supply chains for intimate products, marking the first entry of China's intelligent manufacturing into Eastern Europe and Central Asia via Georgia’s free trade zone.

Key Collaboration Highlights

• Product Matrix:      SST will supply Cupidon with a full range of products, including smart      wearables, health care items, and intimate toys. The initial order volume      reaches multi-million USD.

• Logistics Efficiency:      Leveraging Siker’s smart warehousing hubs in Ningbo and Shenzhen, combined      with China-Europe Railway Express networks, Cupidon users will      receive orders within 45 days—60% faster than traditional sea      freight.

• Localized Operations:      Customized CE-certified product lines for Eastern European markets will      boost Cupidon’s localized SKU ratio to 80%, supported by Siker’s      regional teams.

Executive Insights

"This partnership is a critical step in SST’s glocalization strategy. Our co-developed multilingual interactive product series will debut exclusively on Cupidon."
**— Bin Huang, General Manager, SST**

"Collaborating with Chinese suppliers increased our average order value by 37% and significantly boosted repeat purchases. The discreet packaging solutions for Muslim markets effectively address Caucasus consumers’ privacy concerns."
**— Nino Kordzaia, CEO, Cupidon**
*(Notably, Cupidon’s GMV surged 210% MoM** post-collaboration, with search volumes from Russia and Azerbaijan quadrupling.)*

Innovative Business Model

Industry analysts highlight the pioneering "China R&D + Georgia Hub + Eurasian Market" trilateral model. Utilizing Georgia’s zero-tariff policy and EU-CIS visa-free corridors, Siker aims to reach 500 million consumers within three years, driving ¥1.5 billion in additional exports for China’s adult product sector.

Future Initiatives

A joint R&D lab will launch in Tbilisi by 2024, focusing on smart health products compliant with Islamic cultural norms. The first certified products are slated for Q1 2024 release on Cupidon’s platform.